Fantastic Mushroom Tea A limited edition blend created in partnership with Fantastic Fungi, allowing you to sip and cultivate deeper connections with nature to inspire and protect the planet.⁠

GraphicsWorking closely with the Fantastic Fungi team, our Design team was granted access to a library of captivating photography assets, shot by Louie Schwartzberg, the director of the critically acclaimed documentary. We incorporated these remarkable photographs on both the exterior and interior of the box, providing a stunning showcase of the world of mushrooms.

PackagingDrawing inspiration from luxurious chocolate packaging, we designed a sleek, slim box to house the tea pouch, introducing a new product format to the TEALEAVES packaging ecosystem. The large folded flaps allow for variable typography, providing educational information about the collaboration and the tea itself. The die-cut shape of the flaps, featuring scalloped edges, takes inspiration from the petals of the camellia sinensis flower, symbolizing our connection to the tea plant.

Design DecisionsThe box offers a delightful surprise with its elegant dark exterior contrasting against the vibrant, brightly colored interior. The dark outer packaging conveys a sense of luxury and sophistication for the mushroom tea, while the warm orange tones on the inside align with the accent colors from the Fantastic Fungi branding. This choice also reflects the warmth and spicy notes of the mushroom tea's ingredients. Once the box is opened, the clear tea pouch becomes the focal point, capturing the viewer's attention before they explore the rest of the visual elements.

Final ProductFor the final product, the Fantastic Mushroom Tea’s visual style employs an elevated and modern design. The packaging itself is sustainable, featuring a recyclable box and a compostable clear pouch. Our aim is to evoke a sense of luxury and indulgence when people open the packaging and incorporate the tea into their daily wellness ritual.