TEALEAVES Internship Visual design, packaging, and other creative work produced for a leading tea blender redefining luxury through design, ritual, and sustainability.

TEALEAVES White Blossom Retail Tin

Overview

Specific Role

Visual Design Intern

Duration

Jan 2019—Dec 2019

Skills Involved

Visual Design, Packaging, Web Design, Social Media & Email Marketing, Motion Graphics

Tools

Illustrator, Photoshop, InDesign, After Effects

Team

TEALEAVES In-House Creative Team

TEALEAVES is a luxury tea blender that specializes in the highest quality loose leaf and bagged tea. They supply to five-star properties and notable culinary leaders worldwide, as well as people who want to enjoy tea in the comfort of their own home. They distinguish themselves from other tea companies by completely embodying and immersing themselves into the luxury culture.

In addition to being known as a leading luxury tea blender, their strengths also lie in their ability to coordinate collaborations with prominent brands, such as Pantone, RUDD, and Microsoft, as well as their ability to create remarkable content in film, photography, articles, and social media pieces. TEALEAVES’ core values revolve around craftsmanship, innovation, art and beauty and the company holds great importance on detail-orientation, constant innovation, and shaping trends.

Specific Role

Visual Design Intern

Duration

Jan 2019—Dec 2019

Skills Involved

Visual Design, Packaging, Web Design, Social Media & Email Marketing, Motion Graphics

Tools

Illustrator, Photoshop, InDesign, After Effects

Team

TEALEAVES In-House Creative Team

Experience

During my internship I worked within the Creative department, which is a small group composed of graphic designers, photographers, and filmmakers, and also collaborated often with others in brand, operations, logistics, and business development. As the Visual Design Intern, I was responsible for applying my knowledge of colour, typography, and imagery to further enhance the details of luxury branding in a variety of media and forms. For TEALEAVES’ designers, it’s important to have a deep understanding of how each detail influences how the product is perceived with brand communication as the final goal. I’ve had the opportunity to work on a diverse range of projects from product packaging to email newsletter marketing to motion graphics.

My main work as the Visual Design Intern included creating graphics for the website and email marketing, social media posts, and promotional assets for various marketing campaigns. In addition, I also assisted with packaging projects, including the redesign of the loose leaf retail tins and the new label layouts, and worked on the design of the new Shopify webstore.

Final Product

Some select projects that I’ve had the opportunity to work on during this internship experience:


Language of Aroma promotional assets

Produced a variety of assets, including motion graphics, data visualizations, and other digital marketing, for the Language of Aroma brand campaign and the Language of Aroma: Designing for Inclusivity panel presentation at SXSW 2019.

Aroma Wheel motion graphic

Retail tin label redesign

Assisted the Creative team on the packaging label redesign of the new loose leaf retail tins. I played a role in the photo editing of the new watercolour artwork and also helped to improve the graphic communication of the tea product information and its blending notes on the side of the label.

Shopify website migration + design

Involved in the webstore migration from Magento to Shopify by using my knowledge of HTML and CSS to assist with the build and design of the new Shopify webstore to match current TEALEAVES' branding. The new webstore is used to facilitate e-commerce sales of tea and elevate the brand as it moves forward into 2020.